This Article was provided by: onqSites and their Rank Excellence Program – Find SEO Charleston SC.
Not all rules can work anymore when it comes to creating an effective business to business website. Entrepreneurs are constantly seeking help with business to business websites. Content marketing has experienced significant growth over the past few years as a method of increasing sales and traffic. Nevertheless, new strategies should be applied to achieve desired results. Below are some of the best practices that aid in creation of great business to business websites.
More than 90% of B2B marketers currently use content for growing awareness, generate sales and drive consideration. Content hubs, learning centers and blogs built with rich multimedia experiences are all useful for building engagement within a site. Therefore, ask for the email addresses of your users and give prospects an opportunity to try your services or products prior to making a purchase.
Once you have invested your energy and time in building a great website filled with helpful content, make sure it can easily be shared and you are able to discover what works. The most effective B2B websites track everything. Although all platforms have a unique code convention, activating UTM codes on all content is a good starting point. Such codes allow you to find out where you get the most traffic from including the content that brought the traffic.
Digital marketers generally love dealing with email contacts, web chats and online forms. Even so, prospective customers still prefer to speak to someone prior to making a major buying decision. Therefore, give your visitors and users different options. Include your business phone number on pages of your website and have someone on standby to answer sales inquiries.
B2B does not necessarily have to be boring. The most successful and most effective websites treat their advertisers just like they would their consumers. Therefore make your website engaging with bold and big visuals. This way, your brand will appear more vibrant. Despite this, avoid stock image handshakes as much as possible. They fail to speak for your clients, your business and the value proposition you have. Also include headlines for all your website pages instead of using mere descriptions.
Case studies and client testimonials are a little difficult to source; however they are worth it. They confirm any claims you make and make it easier for prospective clients to picture the cases with their businesses in mind. In fact, your prospects will also imagine that they are your clients. These few tips will no doubt provide the desired results for great business to business websites.